04 Oct How To Achieve Measurable Revenue By Streamlining Your Growth Marketing Strategy
Lead-generation metrics are a favorite topic for any round table discussion.
People simply get excited over the number of Facebook likes, webinar attendees, and white paper downloads because these metrics are easy to track. But there is a problem here because these metrics lack any impact on tracking revenue directly related to your growth marketing strategy.
Having insight into how many new Twitter followers you got last month or how many new visitors came to your website isn’t going to cut it. Your ability to account for revenue gains attributed to actions taken in your growth marketing strategy must be the main focus.
Here’s what happens 9 out of 10 times: someone asks a business how their sales figures improved from their digital marketing investment. The organization responds by saying, “we got 976 leads last month, so some sales came from it”. This is inexcusable.
Now imagine this conversation taking a delightful turn on its head; the business is able to answer the question highlighting their revenue gain down to the penny while saying they made a return on their marketing investment by more than 120%.
Having full clarity and complete comprehension as to which campaigns performed well, which ones tanked, and analyzing that data to make some adjustments to your growth marketing strategy will usher measurable revenue gains, and your organization’s year-over-year growth.
When you form a partnership with the best digital marketing agencies with custom business growth stacks you are automatically privy to a marketing process that proves to be successful in helping you hit your revenue goals through a measurable environment made possible by the right customized tools and strategies.
These are aligned perfectly to help your company hit its unique goals, and the Growth Stack thrives in a highly agile environment.
This article is intended for CFOs, CMOs, marketing directors, and executive decision-makers who play crucial roles in their organization to produce proven, action-based revenue gains from their marketing investment.
Embrace the New Buyer
In order to achieve measurable revenue growth through marketing services, you need to have a deep understanding of how today’s new buyers comprehend services and products. This means having insight into how they make purchasing decisions.
Gone are the days when consumers relied on sales teams to educate them; the “new buyer” is savvy, does research, reads white papers, joins webinars, reads review sites, and joins discussion forums.
Today’s buyers discover their own pain points and make related purchasing decisions based upon the content they read, without the aid of a sales team. Instead, they conduct their own research independent of any outside influence.
In order to streamline your growth marketing strategy and trace revenue gains, businesses need to stay mindfully present of the “new buyer” with the intention to track their activity and influence their actions.
Purchasing Process as a Buying Cycle
From the first interaction your buyer has with your content, think of this as the beginning to the revenue cycle. Once your lead has identified their problem, recognizes your product as their ultimate solution, and makes a purchase will the buyer cycle come to full close.
The real question organizations are asking is how understanding the buying cycle enables measurable revenue growth.
Years ago sales and marketing departments would struggle to communicate efficiently to close the sales cycle. Today growth marketing agencies can utilize a CRM that amalgamates marketing and sales making each equally accountable for generating revenue.
When marketers utilize a single platform for segmenting marketing channels through a revenue-generated strategy, the ability to pinpoint the parts of your marketing and sales activity that works well (and areas that fail) is enabled. As a result, earned revenue can be traced back to the originating action.